March 10, 2010
Search Engine & Directory Submission Tips
Site submission to search engines and directories is often done incorrectly. In order to get the best results from search engine and directory submissions, Swift Media UK offers the following web site submission tips: Treat search engine submission and directory submissions separately Most people incorrectly believe that search engines and directories are the same. A search engine uses a program that searches documents (i.e. web pages , which are mostly HTML documents) for specified keywords and returns the list of documents. A search engine has two parts, a spider and an indexer. The spider is the program that fetches the documents, and the indexer reads the documents and creates an index or database based on the words or ideas contained in each document. A directory (such as Yahoo, commonly mistaken for a search engine) depends on people for listings. The main difference between a search engine and a directory is that a directory does not make use of a spider or robot. In other words, a directory will not list your web page if you do not register it with them. Directories are usually divided into categories and you must submit your URL under the most appropriate categories.
Search engines vary which HTML tags to emphasize: titles, meta-tags, alternative text, body text, headings, etc. Directories primarily emphasize titles, the description you submit to them and the category or categories you select in the directories. Because search engines and directories are so different, it is best to develop your submission strategies separately. To get optimal listings in search engine and directory queries, keywords and key concepts must be placed strategically throughout your web pages. To summarize , you need these words and phrases in: Titles, Meta Tags, Alt-attribute, headings, main body text. ther factors that affect search engine rankings are HTML layout, keyword density, keyword prominence, and keyword placement. These topics are covered in detail at Copywriting for web sites, Search Engines, Directories and Web Design, Search Engine, and Marketing Considerations. Submit individual web pages to search engines. In general , we like to submit 5-7 web pages at a time to the major search engines to avoid a spam penalty. Additionally, we do not recommend that you submit the same web pages to the search engines within a short time period (even if you made changes on them).
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