March 10, 2010
Search Engine & Directory Submission Tips
Site submission to search engines and directories is often done incorrectly. In order to get the best results from search engine and directory submissions, Swift Media UK offers the following web site submission tips: Treat search engine submission and directory submissions separately Most people incorrectly believe that search engines and directories are the same. A search engine uses a program that searches documents (i.e. web pages , which are mostly HTML documents) for specified keywords and returns the list of documents. A search engine has two parts, a spider and an indexer. The spider is the program that fetches the documents, and the indexer reads the documents and creates an index or database based on the words or ideas contained in each document. A directory (such as Yahoo, commonly mistaken for a search engine) depends on people for listings. The main difference between a search engine and a directory is that a directory does not make use of a spider or robot. In other words, a directory will not list your web page if you do not register it with them. Directories are usually divided into categories and you must submit your URL under the most appropriate categories.
Search engines vary which HTML tags to emphasize: titles, meta-tags, alternative text, body text, headings, etc. Directories primarily emphasize titles, the description you submit to them and the category or categories you select in the directories. Because search engines and directories are so different, it is best to develop your submission strategies separately. To get optimal listings in search engine and directory queries, keywords and key concepts must be placed strategically throughout your web pages. To summarize , you need these words and phrases in: Titles, Meta Tags, Alt-attribute, headings, main body text. ther factors that affect search engine rankings are HTML layout, keyword density, keyword prominence, and keyword placement. These topics are covered in detail at Copywriting for web sites, Search Engines, Directories and Web Design, Search Engine, and Marketing Considerations. Submit individual web pages to search engines. In general , we like to submit 5-7 web pages at a time to the major search engines to avoid a spam penalty. Additionally, we do not recommend that you submit the same web pages to the search engines within a short time period (even if you made changes on them).
The author works for http://bluehost-hostgator.com and he is a contact lens manager and likes bodybuilding training.
Related posts
Filed under Graphics & Web by softwaredudette
January 1, 2010
Promote your website with Free Link Directories
Free Link Directory is a very useful and versatile tool in an advanced web marketing campaign strategy. Every serious webmaster should use it as a cornerstone of his traffic increasing and search engine positioning efforts. Other SEO techniques have their merits but submitting to free link directories provides some unique advantages.
1. They are free! Those days it ain’t easy to get something for nothing. Someone is offering to list your website for free, if you only spend some time and confirm to the directory rules. Usually you will get listed in a reasonable time frame.
2. You are increasing your backlinks and this is very good for you to promote your website.
3. Your Google page rank will improve. Nowadays, this is one of the most important parameters of website quality. Higher page ranking leads to higher income!
4. You will get traffic from people surfing through the free directory . Quality free directories are spam free so you can get some targeted traffic from them.
5. Free Link Directories are often crawled by search engine spiders - this means that your website will be much better indexed by various search engines. Google is great but never put all your eggs in one basket.
How to get the most out of the Free Directorie? First of all be careful enough and read the submission guidelines, there you will find how and where to submit your website . One of the most often made mistakes is submitting to wrong category. This is the fastest way to get your submission deleted. Choose the category you think is most suitable for your website. Never submit youe website to the top category, this is the second most spread mistake submitters are making. Be aware of this and you will be rewarded, neglect it and you will waste your time and time of the link directory administrator.
A good idea is to change your description very often. If you use one description for more directory submissions you can get penalized for duplicate content and this can have an negative effect.
Related posts
Filed under Graphics & Web by softwaredudette
December 31, 2009
Why Directory Submission Is A Great Website Promotion Tool
Have you ever wondered why it is so important to submit your website information to directories? It’s a valid question. After all, if a search engine will eventually crawl your website isn’t it enough to simply make sure the site is infused with beneficial Search Engine Optimization (SEO) procedures while avoiding potentially time consuming directory submissions?
If you have used comprehensive optimization strategies, but have failed to submit your website to web directories I’d like the opportunity to make a case for directory submissions by viewing this process as valuable site promotion tool.
It is possible that you have the belief that the primary interest from site visitors will come as a result of a search engine query. Let me just say up front you are right in looking at this as a key component to site promotion. Most of your visitors will come directly to your site based on a qualified keyword search.
At this point you may be thinking I am struggling with finding my original point, so I will cut to the chase. Answer this question, “Where do search engines go first to find new website?”
The answer?
What you may have avoided as a somewhat ineffective site promotion tool may actually help you step to the front of the line in having your website crawled.
It may not be the most fun thing you’ve ever had to go through the process of filling out all the fields in a directory submission, but it really can help you.
It may also be very tempting to simply fill things out as quickly as possible while doing your site rankings a disservice. What I mean by that is if you don’t match your business with the right industry in a directory list your website may not be ‘crawled’ correctly because the search engine is dealing with faulty information, and you were the one that gave them the misleading data.
If you want search engines to notice you consider a trip to some of the best known web directories and spend some quality time making sure you complete the data to the best of your ability. The search engines want their searches to be successful, make sure you give them something to go on.
There are so many site promotion tools, but the success of a search engine ‘crawl’ may have more to do with the initially successful completion of directory submission data than your investment in SEO efforts.
Both are important, but make sure the proverbial cart comes before the horse.
Related posts
Filed under Graphics & Web by softwaredudette
December 21, 2009
How to Promoting Your Website Successfully
Anything new in the market should be promoted in order to gain familiarity with the masses. Once your website is created, you would certainly like it to be noticed by visitors. This is where website promotion comes into the picture. Though time-consuming, website promotion helps in drawing the attention of the audience to your website. It is essential to promote your website by using correct sources. Following are the steps that can lead to successful implementation of your promotion program:
Internet Directories:
It is a good idea to start promoting your website by listing it in the popular internet directories. With major internet directories recognising it, the job becomes easier to attract a significant amount of traffic, thereby increasing your website ranking. Moreover, submitting your website to the internet directories is effortless. However, you cannot be assured about the acceptance of your website submission. For guidance, it is always helpful for you to go through the directories to understand the different ways.
Furthermore, getting started with the free Open Directory Project (ODP) can be a very wise decision, providing your website has something unique and good content to offer. It is suggested that you follow the advice offered on ODP for a perfect beginning. Identify the suitable web directory and ensure your website listing. Please note that major directories like Yahoo! might charge you for their services.
Search Engines:
As soon as your website gets included in the ODP, start getting to know the search engines - like the basics of their algorithms - in order to promote your site further. Through designing your website in a search engine friendly manner and identifying the SEO tactics, your promotion campaign can go a long way. Thereafter, submit your website to several popular search engines and witness huge traffic within no time.
Other Sources:
Other techniques of website promotion include banner ads (though expensive), link reciprocals (to improve link popularity), E-mail signatures, Usenet advertising and writing newsletter articles, which can also help considerably in successful promotion.
With the above information, you are now ready to promote your website successfully!
Related posts
Filed under Graphics & Web by softwaredudette