Site submission to search engines and directories is often done incorrectly. In order to get the best results from search engine and directory submissions, Swift Media UK offers the following web site submission tips: Treat search engine submission and directory submissions separately Most people incorrectly believe that search engines and directories are the same. A search engine uses a program that searches documents (i.e. web pages , which are mostly HTML documents) for specified keywords and returns the list of documents. A search engine has two parts, a spider and an indexer. The spider is the program that fetches the documents, and the indexer reads the documents and creates an index or database based on the words or ideas contained in each document. A directory (such as Yahoo, commonly mistaken for a search engine) depends on people for listings. The main difference between a search engine and a directory is that a directory does not make use of a spider or robot. In other words, a directory will not list your web page if you do not register it with them. Directories are usually divided into categories and you must submit your URL under the most appropriate categories.

Search engines vary which HTML tags to emphasize: titles, meta-tags, alternative text, body text, headings, etc. Directories primarily emphasize titles, the description you submit to them and the category or categories you select in the directories. Because search engines and directories are so different, it is best to develop your submission strategies separately. To get optimal listings in search engine and directory queries, keywords and key concepts must be placed strategically throughout your web pages. To summarize , you need these words and phrases in: Titles, Meta Tags, Alt-attribute, headings, main body text. ther factors that affect search engine rankings are HTML layout, keyword density, keyword prominence, and keyword placement. These topics are covered in detail at Copywriting for web sites, Search Engines, Directories and Web Design, Search Engine, and Marketing Considerations. Submit individual web pages to search engines. In general , we like to submit 5-7 web pages at a time to the major search engines to avoid a spam penalty. Additionally, we do not recommend that you submit the same web pages to the search engines within a short time period (even if you made changes on them).

The author works for http://bluehost-hostgator.com and he is a contact lens manager and likes bodybuilding training.

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This series of posts is for the person asking “How do I start my own website?”.  To begin with:  What do you want your website to portray?  Thoughtful consideration of your website’s future direction will help you in deciding on the optimum domain name for your site.  Just as important as choosing the name for your business, a domain name, the name of your soon-to-be website, is one of the most important factors in your online success. Ultimately you are seeking to attract customers- the Holy Grail, and good marketing (which will help with Search Engine placement also) begins with your choice of domain name.

What if someone else already owns the domain name you wanted?  But you really wanted it badly.  Can the domain name still be acquired?  Maybe.  It’s possible, but there are some things to consider.  With some research and hard work you can get the domain name you want even if it is already spoken for.  Instead, let’s check out some alternative strategies to get the domain name you want:

Hyphenated Names Sometimes it is a good strategy to just take the same domain name and hyphenate it as in turning bobsautoparts.com into bobs-auto-parts.com.  Is it always the best strategy?  Yes and no.  If you want a domain name that is already taken by someone else and is already a well known, well traveled website, this might be a bad move, because users already familiar with the original domain name will just type the original, non-hyphenated version into their web browser, and end up not at your site but at your competitor’s site.  Not the desired result!  Word to the wise: keep the domain name as short as possible.  The longer the name, especially with dashes in between words, the more likely that potential visitors to your site will enter it incorrectly into their browsers, thus foiling the chances of them visiting your website and costing you customers!  So, the shorter the better.  Another school of thought: IF the web domain you want is already taken, IF the owner of the domain name won’t give it up, and IF the website associated with it is non-existent or poorly designed with low traffic, hyphenating the name might make sense after all.  But be careful:  the last thing you want is to cause internet domain name confusion because you have decided on a domain name registration that is so close to a major competitor’s name that you end up losing business to them.

Longer or Shorter?  If you want to, you can purchase up to a 67 character long domain name.  You could purchase a domain name like thelongestdomainnameintheworldandthensome
andthensomemoreandmore.com which is 63 characters long, but why would you want to do that?  Can you envision anyone wanting to type it into their browser?  My website is www.StartYourWebsiteToday.com  and has a domain name that tells what kind of website you will be surfing to.  Good name selection can be helpful also with search engine ranking.  You will want to definitely keep the name as short and sweet as possible, but at the same time let the visitor know what to expect when he surfs to your website.  Shorter is better here.

Brand Name or Generic  Whether or not to call your website by a brand name or to make the name a more generic description of your business online is the question.  Definitely if your business is known by a fairly well known brand name, then you would want to try and secure that as your domain name.  For instance, Nike.com is a well known brand name site, although there is nothing in the domain name to suggest that it is a site about shoes.  Still, Nike is such a well known brand name to the public that people automatically know what they will be shopping for when they get there.  If your brand name is well known, definitely try to obtain your brand name as a domain name.  But if your company is Nike or Coca Cola or Budweiser don’t discount the idea of buying the domain name shoes.com or soda.com or beer.com if they are available as well.  People often search the web using generic terms, more so even than brand names.  A person is more likely to search the internet with generic terms like shoes or footwear or sneakers than to search by a single brand name, even one as big as Nike.  Research your domain name as thoroughly as you can, including looking for generic keywords which could be a good fit as a potential domain name.  You can have as many domain names as you want pointing to a single website, so the more generic terms you can acquire that directly describe your business, the better.   A generic name if your business is new or not yet well known can get great results, if you can find a good one.  To start your search for your own unique domain name, here is a link to a domain name search engine.  So in conclusion, the first step in “how to start a website” is in the wise choice of your domain name. 

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